For a successful construction of a solid website, a website blue print (website organization map) should be designed before a new design or optimization is initiated. This will make sure the necessary pages and components are included , and will give provide you with an understanding of the requirements to design from. This stage of planning helps avoid any needless redesign or programming work. Consider a website’s map’s purpose like building a house for you need to figure out which rooms of the house are required to be constructed. A map of your website could be as simple as a document with an outline of web pages in the order that they will appear in your website navigation system. The following example demonstrates the similar.

1) Website Navigation

A) Main Navigation

Home Page


About the company

“Company” Team

Jobs at “Company”



In the Media

Press Releases

“Company” Events

Case Studies


“Company” Blog

Latest Articles


B) Footer Navigation

Terms & Conditions

Privacy Policy


Make an advertisement with us

If you’re creating your own site, creating for an agency or managing an experienced web designer This is an important online marketing step as it will ensure that the website is designed with all essential pages in a single order. Planning ahead can save a lot of extra work if the strategy first, implementation and second qr codes | method is followed. In the planning process you should include pages for navigational main along with sub navigation and footer navigation hyperlinks. Logins for eCommerce or client admin access are referred to as utilities and should be noted.

2) Website Components

As you move from identifying the rooms you’d like to put to have in your home (the pages of your website) you must also start thinking about the components of your website as those who need to be built into your wire-frame. Think of the website components as the items you’d prefer to have in the main area of your home. Do you intend to install online marketing widgets like Twitter, Facebook, YouTube or LinkedIn that people can click on? Is building your email newsletter a priority? If so, you may require a sign-up page for your site. Things such as “Request FREE quote”, Free pdf download, free trial buttons, Social media profiles, awards & accomplishments, famous clients, etc make good elements for your main page on your website. There is no need to design the site components exactly as shown here but you must clearly define the features you’d like to add to the site which might get lost in the designing process.

3) Website Wireframe

The home page of your website and other crucial pages of your website may be built using a wireframe, so that your most important pages are easily visible and specific actions are encouraged by the users of your website. Imagine your website as an online marketing’s nucleus. We have the chance to use it or let it go. Site visitors should be guided on your site when they arrive at it. Before web design work begins , a wireframe is created to ensure that the layout of pages as well as the order in which they are displayed, and other elements of the site are in position. A wireframe for websites is typically done in black and white to concentrate on mapping out where things would go on a page before customers or users start discussing things such as color. The goal of a wireframe is to show the location of navigation elements like”main navigation” “main navigation”, “footer navigation”, “social media buttons”, “email news letter block” etc. The goal is to establish the structure of the website in relation to colors, texts, or fonts. This wireframing step helps ensure that the main focus is on getting the layout approved before color and copy might be chosen. If you’ve ever bought an online theme or template, you must have seen the text that is default “Lorem ipsum” text instead of the actual text during the wireframing process to show where the text should go even if the content isn’t suitable for the website. Wireframes can be designed using graphic tools . Often, they’re just drawn on paper. Wireframes are possible to create by using graphic tools. You just need to choose the method that is most suitable for your needs.

4) Elements of a Website

There isn’t a “one site fits all” solution. While it might be tempting to begin designing websites or even rearranging things, the planning time spent can prevent a great many adjustments and “oops i forgot this” reactions later on. Think of a successful website not so much as the website, but instead as the “web solution”. The key elements that are essential to successful websites are:

a) Clear Website Architecture

How will the photos take place as we described during the wireframing process? How do you wish your pictures to be placed? Headlines? Text? Certain segments? Call to actions? Social media widgets?

b) Smart Navigation

The term “smart navigation” sounds very easy, but having a clear plan of the order of pages such as “home”, “about us”, “services”, “contact us”, etc must be thought out as it makes your site effective.

C) Call to Action Components

We must not overlook those call to action components such as an “free trial button” or more simple words such as “know more” which link to other pages of your website. Other components, such as email sign ups if you want to increase people signing up for your newsletter, are essential to plan in the procedure.

Do you) Know Your Target Market

A successful website is the one which serves its target market and is focused on offering a great customer services to its customers as an indirect means of selling. You shouldn’t expect a site to instantly sell on first sight. It’s how everything we do in marketing functions together, serving by supporting, selling and serving that will equal marketing success. Having a successfully strategized website will aid your overall online marketing strategies.

5) Homepage Best Practices

To get a foot in the door to turn your website into a web-based solution, you should begin with the homepage. The homepage functions as the front door to a house. It must make users feel as if they’re right the place they are supposed to be and also guide them to the direction you would like them to take them. We all want visitors on our websites. But, we need to bring them “through” the site. And that’s exactly what happens with an intelligent home page.

Homepage planning gets a lot easier when you begin with a map of your website that transforms into wireframe. With that, moving into the design process in a formal manner. Remember to include your call-to-action and other marketing elements on your home page.

The content on your homepage should clearly define who you are in the first place, what you do, and who you serve. This could be accomplished through a logo or bullet points, clear website text, pictures or videos.

6) Website Privacy Policy

A final point to weave into your website’s planning process is your website’s “Privacy Policy”. Although it’s not like designing the website itself, a privacy policy is an “online marketing must.” A solid privacy policy covers the way you handle personally identifiable data, what you do and don’t do with the emails you collect and also reveals if you employ any tracking software, like Google Analytics or if you have any type of cookies on your site. The privacy policy will also tell you if you sell or rent the contact information you collect on your site.

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